Renesas Semiconductor Is Out Of Mobile Phone Business .Negotiations are being sold a number of setbacks. Renesas Electronics is imperative to loss-making business, "stop the bleeding." In order to implement reconstruction, new management needs to develop a new strategy.Rebuilding operations being implemented Renesas Electronics in June 27, 2013 announced its withdrawal from mobile phones with the system LSI business. Will carry out the business of a wholly owned subsidiary - Renesas Mobile in Finland, India, and China's three development base to clean up, lay off about 1,430 people. Approximately 450 employees will be retained bases in Japan, conducted for the automotive and industrial equipment system LSI business. Renesas November 2010 to spend about $ 200 million acquisition of the Finnish Nokia's semiconductor division, and as a basis for establishment of Renesas Mobile Corporation. Renesas Mobile has put forward an ambitious plan: to Nokia's mobile phone communication LSI - "Modem" and Renesas processors and other products together, strengthening product competitiveness, fiscal 2015 sales of 400 billion Day million. This is the April 2010 Renesas Technology and NEC Electronics merger, one of the few active investment.However, Renesas Mobile struggling to cope with the rapid spread of the smart phone market. Competition had been unable to have an overwhelming market share Qualcomm. Renesas Mobile Nokia has high hopes for big customers, but Nokia in the smartphone market, lagging behind, which the company had a certain impact.As concerns the major supplier of mobile phone sector - Qualcomm, Samsung finally gave up with the acquisition of Renesas system LSI business phone. Moreover, it is learned the Japanese government also takes a "no opinion", fearing the skills drain to South Korea.Renesas industrial innovation in Japan, originally scheduled to complete the investment institutions, etc. and then released interim management plan. While Intel and Samsung has been "coveted" mobile phone with the system LSI business, but the business failed to bring strong technical strength and increased sales. The MCU as the main business, "Although not lost in the automotive and industrial equipment field advantage, but in the general area of ​​the market share is in decline."