In recent years, Japan's domestic energy consciousness, especially two years ago occurred after the Great East Japan Earthquake , the Government has proposed "low carbon society" ( carbon reduction ) targets. Including LED lighting products at a rapid pace popularity , becoming energy-saving products representative. Recent survey results show that in 2012 the Japanese LED market shot up to 420.4 billion yen ( about 25.55 billion yuan ) , jumped 195 percent over the previous year .Japan's " Financial News " reported that Yano Economic Research Institute in September released "on lighting market survey 2013 ," the report pointed out that the drastic growth of the LED market last year and this year, energy demand continues to maintain a high level , high in the LED market driven by growth , estimated market size for general lighting products will continue to rise.The main selling point of LED lighting is more than 40% energy saving compared with fluorescent lamps , and lasts for forty thousand hours or more, down conversion used for more than 10 years. High in energy-conscious Japan , LED lights compared to other countries the popularity comes early in the appliance discount stores can also be seen a variety of related merchandise display rack.In contrast, China 's LED lighting market has just started to enter the popular stage , this is considered to be "universal first year ." According to market research firm estimates that China 's demand for LED lighting , probably in 2015, increased to one trillion yen ( about 60.8 billion yuan ) . The previous step enables the Japanese LED lights popular Japanese manufacturers , taking advantage also want to seize this opportunity , eating Chinese market pie .But with the increasing involvement of LED lighting business , the competition has become increasingly fierce. To keep the market evolved into a pure price competition , individual companies are mustering their efforts with other brands strive to develop differentiated products . LED lights began to no longer just a simple lighting tool, but more than a sense of design or functional ( such as a timer , discoloration ) and other value-added of an interior design.Japan's Koizumi Lighting LED lighting manufacturer recently introduced the industry's first lighting even simulate App "KOIZUMIVirtualLightingDesign". Consumers can choose a variety of locations using the App ( bedroom , entrance, corridor , etc. ) , space , wall or floor material, etc. , confirm the specific LED lamps lighting effects , and then decide to buy items .Future LED lighting market is expected to continue to expand, and whether the introduction of energy-saving and long life characteristics of the product outside , must compete for market share of each company will become an important condition .