Market research firm ，IDC released the latest "Semiconductor Applications Forecast" report to show that the global semiconductor industry revenue in 2012 fell 2.2% to $ 295 billions. At second half of 2012, the global semiconductor industry appears slow. This is mainly because the PC, phone and digital television and other areas decreased consumer spending, as well as industry and other industrial markets reduced demand. European economic crisis and China's economic growth slowdown of global demand had a negative impact, while the release of Windows8 failed to boost PC sales, reversing the current situation. At the same time, China's semiconductor manufacturers continue to drive down the average selling price, resulting in a slowdown in revenue growth throughout the industry. IDC predicts that in 2013 the global semiconductor industry will return to growth, revenue growth rate will reach 3.5%. This IDC report tracked more than 120 semiconductor companies. In 2012, most of the semiconductor company's revenue fell, including the top 10 semiconductor companies in the eight. Revenues of more than 1 billion U.S. dollars in semiconductor companies, only 17 companies have growth of over 5%. In the report focuses on the top 25 largest semiconductor companies, only seven achieved revenue growth, including Qualcomm, Broadcom, NXP Semiconductors, Nvidia, MediaTek, Apple and Sharp. Tablet PC application processor vendors Allwinner Technology is the fastest revenue growth in 2012, semiconductor companies. IDC research manager for the semiconductor industry, Michael Palma said: "In addition to end-market demand, the semiconductor company key challenge lies in correcting the value proposition, whether it is a modem technology, networking technology, sensors, mixed signal processor , or power management technology, many areas of the market have shown strong potential, but rarely in a differentiated, crowded market, competition has intensified, which led to the semiconductor industry revenue decline. big companies are shrinking product line the resources to invest in products that can be profitable, and intellectual property and experience will be a competitive advantage. "
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