After rapid development of the LED display for some years, it did not continue to heat up just like the LED lighting industry , but into the integration period. In the integration phase , technical strength and capital strength of LED electronic display manufacturers are expected to borrow the strength and the enterprise itself and the channel edge technology to achieve rapid development of capital markets , some SMEs will gradually be phased out or whole and the future LED electronic display the industry concentration will rapidly increase. In 2012 , the annual LED display prices fell about 15 % to 20 %. The main reason is the price due to the LED display enterprises to enhance their competitiveness through lower prices . Declining prices, contributed to rising sales of LED screen , and enhance the size of the market , so that enterprises continue to reduce profits to increase market share. Some analysts believe that the current competition in the domestic LED display industry is still in its early products competitive level of competition is reflected in several aspects of the key indicators of price , quality, delivery time , service , etc., but the most prominent stage, especially in the price factor . Thus , LED display enterprises price war , with the strength of the major manufacturers hope some small -scale price war by manufacturers eliminated. Outdoor electronic LED display screen advertising market is an important target market. Data show that the first three quarters of 2013 , China outdoor electronic screen advertising market reached 2.476 billion yuan , LED display advertising market share of 17.8% , accounting for 17.3% in the previous quarter to further improve . Upgrade reasons: on the one hand , in the same sinking marketing advertisers , operators gradually improving regional distribution points , and promote the upgrading three quarters of market size ; on the other hand , the marketing value of the business district of the audience highlights , LED display advertising to strengthen brand awareness advertising effectiveness audience advertisers and brands are more and more customers. Analysys think tank study that, for the next phase of LED outdoor electronic screen operators in terms of competition , the degree of resource access control capabilities , technological innovation, creative planning capabilities of these three core competencies will be measured by its ability to build strong barriers to competition the key.
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