Asian automotive industry, the rapid boom in recent years, has developed into a strong automotive semiconductor growth momentum. Various automotive semiconductor supplier to seize the Asian car market opportunities, all coded into new technology research and development, and continued to improve power, control and sensor solutions such performance to help create a balance between cost and reliability depot innovative cars.In recent years, the automotive industry in Asia has tremendous growth, mainly from countries in consumer behavior and changes in government regulations, making the rapid development of automotive electronics market; while automotive semiconductor supplier to capitalize on this opportunity to be introduced to meet the customer demand for innovative solutions, and the need to maintain cost and high quality, and to strike a balance between the two, in order to maintain market competitiveness. On the other hand, in many parts of Asia, the use of motorcycle commuting quite common and also the most economical means of transportation. However, the traditional motorcycle carburetor threat of carbon dioxide emissions, much higher than the average car. In order to meet the stringent Acres motorcycle exhaust emissions and fuel efficiency regulations, small internal combustion engines must adopt highly integrated and cost-effective electronic fuel injection system. With integrated advanced engine management IC, can help to improve the four-stroke motorcycle depot small internal combustion engines of carbon dioxide emissions and fuel efficiency. Advanced engine management IC for single-cylinder internal combustion engine, advanced electronic fuel injection (EFI) to provide the required functionality and allow ECU circuit board area than the current stand-alone solution for two-thirds reduction. In conclusion, how to strike a balance between reliability and cost is ECU manufacturer's a big challenge. Importantly, car manufacturers and component suppliers must establish good relations of cooperation, in order to obtain critical technologies and by improving the cost and reliability of automotive products to achieve innovation.