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LED Lighting Changes From "Price Competition" To " Cost
Date: 2014-01-02

LED lighting market gradually changes from the "price competition" into the " cost performance ", not only to enhance market development, but also pushed the consumer 's purchasing willingness, in future growth look is pretty, leading the LED lighting to become the next wave of mainstream.With efficiency, LED assembly starts can be applied to different product markets, leading the LED industry towards the peak, although the accelerated decline in value of the LED assembly, but also stimulates lighting applications market development.ITRI ​​Industrial Economics and Knowledge Center (IEK) said, LED lighting market penetration with module prices and modular development, market scale, become the LED application industry leader.General lighting and automotive lighting for the two highest growth rate of the LED application field, LED lighting ranks highest in the overall size of the market, became the inspiration for the LED assembly output continued to grow the most important driving force. Large and small size backlight applications relative reached saturation, the future growth strength is limited.ITRI ​​estimates that in 2020 the global LED lighting market size of about $ 79 billion, from 2011 to 2016 compound annual growth rate of 45% from 2016 to 2020 rpm slow growth strength, mainly LED light source (including modules) market as a result Lifespan increased since 2015, after the market is becoming saturated, the overall size is shrinking, but the LED lighting market going digital or intelligent development, the scale has grown, estimated 2020 market reached $ 58.3 billion.Observe the evolution of the LED lighting market this year, research coordinating body LEDinside that the gradual warming of the regional market demand and improve consumer awareness have prompted the international brands in terms of price and product layout to speed up the pace, narrowing the spread between regional local brands.These low-cost strategy leading brand LED lighting market penetration will have a powerful role in promoting, but also makes local brands around the competitive pressures intensified. Thus, a virtuous circle is forming, LED lighting market, price competition has gradually out sacrificing product quality to reduce the cost of malignant stage, into the real cost of the upgrade.Facing international companies to join the price war, operating its own brand of Everlight chairman Yeyin Fu believes that many of the world trend in product prices have shown a decline in value, including cars, cameras, televisions, etc., of course, is no exception LED lighting products, the recent international Factory price war (price 2 Philips LED bulbs push into new), Everlight will also continue to follow up the price, the price of LED lighting products under the kill rate will not be set stop loss point to be extremely favorable price to seize the market.With LED TV backlight penetration saturated, the growth momentum slowed, LED lighting has become a major focus of the spindle manufacturers turn into, market research agency estimates, LED lighting market by 2020 will become the largest source, this year has begun to enter the rapid growth.

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